
Organizational Culture Architect
Alaa Almaasfeh
Alaa Almaasfeh is a seasoned expert in talent development and organizational learning, with nearly two decades of experience shaping people’s strategies across Europe and the Middle East. He has held senior roles in global organizations, partnering with executive teams to build high-performing cultures, align talent with business priorities, and drive measurable growth through people.
With a master’s degree in organizational Learning from Switzerland’s prestigious Glion Institute, and professional qualifications from the UK’s CIPD, Alaa brings a rare balance of academic depth and commercial acumen. His career has taken him across Switzerland, Germany, the UK, and the UAE—giving him a global lens and the ability to connect across cultures with ease.
Alaa is known for setting up and scaling learning functions, designing leadership development frameworks, and enabling organizations to navigate change and transformation through smart, human-centered solutions. His work consistently delivers impact—not just in metrics, but in mindset shifts.